Sculpted poodles, stitched doors and plastered palms. For Lili Curia’s Winter Salon showcasing four collections and debuting their new festive capsule, we transformed the space into an immersive, theatrical setting designed to host a programme of performances and activations. Building on the language established in their showroom during Frieze, the project became an opportunity to further develop the architecture of the brand. Taking conventional materiality in line with Lili Curia’s ethos of “theatre of the everyday,” we took calico canvas — an ordinary material typically used as a blank base for garment pattern-making — into the primary backdrop grounding the space while dressing it into the brand’s distinctive world: a seamless blend of contemporary and tradition. The singular tonality unified the environment, simultaneously enhancing the collections and live performances while allowing them to confidently occupy centre stage. For the first time, the brand’s iconic poodle motif was brought to life. Both that doggy in the window and its counterpart in the back room were sculpted from scratch by hand.